94.7 The Globe radio is history, along with its green message

This past Monday, 94.7 The Globe became 94.7 Fresh FM. In addition to changing its name, the station switched its music format from classic rock to contemporary pop. For the last two or three years, The Globe was a station with a mission to spread "green" news and tips, in addition to rock music. According to this Washington Post article, 94.7 was the only classic rock outlet in the DC area.

It was also the only one promoting itself as a "green" station. A quick check of the new 94.7 Web site revealed no green tips, features or event listings. Some of the ads, however, were for green events and products. I guess that's better than nothing. In mass media, themes like "green living" last as long as the audience and ad revenue remain large enough. CBS Radio, 94.7's owner, is focused on the bottom line, and the green theme was expendable, along with the classic rock format. I hope green living is not just a fad in our area, but a long-term trend.

I'll miss The Globe and popular DC DJ Don Cerphe Colwell. How 'bout you?